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Cross Itineraries for the Tourism System Empowerment and Economic Development -Shkoder Lake

Implementation period: 27/11/2013 - 27/11/2015
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The Project Cross Itineraries for the Tourism System Empowerment and Economic Development -Shkoder Lake (Lakeroues) is funded by the European Union through Cross-border Cooperation Program Albania-Montenegro.

- Applicant 1 - Montenegrin Employers Federation
- Applicant 2 – Business Albania

General objectives of the project are to ensure a continuous cultural tourist offer through creating a positive economic climate for the inclusion of the wider area in the tourist flux, as well as to empower the capacities of target groups of both regions, in Albania and Montenegro.

Specific objectives are:

- To develop partnerships and ensure long term project longevity
- To developed a marketing and management plan that would foresee various thematic events/ including new tourist paths/routes that would enrich the cultural touristic offer of Shkoder and Podgorica with special focus on Shkoder Lake.
- To organize tours and educational programs for the target groups of both countries, as well as to promote creation of an innovative and qualitative model of tourist offer for Skadar Lake.

Expected results of the project:

A territorial marketing and management plan will be developed which will lead on improvement of actual tourist offer for the Skadar Lake. At least 6 Trainings and 6 workshops for tourist workers and craft workers will be realized in Region of Shkoder/ Podgorica/ Ulcinj where more than 50 SMEs, tourist workers and craft workers in project area will be empowered to inspire potential entrepreneurs to join the project with touristic facilities in Skadar Lake. At least a tourist product/ souvenir dedicated to Skadar Lake will be produce by work crafts on each side of border. Organization of tourist fair in Podgorica and Shkoder to promote small business in this region! Presentation of an innovative model of tourist offer for Skadar Lake through promotion of this project will increase the number of tourists by 10% in Albania and Montenegro project area.

Be in connection with MEF.

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